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Geva Theatre Center Completes Major Renovation Project

Officials hold Rededication Event To Celebrate Transformation Of Facility Investment Complements “Finger Lakes Forward” – Region’s Successful Upstate Revitalization Initiative Blueprint to Grow the Economy and Create New Opportunities
(September 23, 2016)

Geva Theatre Center Completes Major Renovation Project

Finger Lakes Regional Economic Development Council Congratulates Geva Theatre Center On Completion Of Multi-Million Dollar Renovation


The Finger Lakes Regional Economic Development Council (FLREDC) applauds Geva Theatre Center on the completion of its seven year, multi-million dollar renovation project. A rededication ceremony took place today to celebrate the top to bottom overhaul of the theatre.


The capital project included exterior improvements to the buildings’ roof, masonry restoration and accessibility improvements. Inside, patrons will see an improved box office facility, restroom upgrades, a new look for the lobby and café areas, new seating and flooring in the Wilson Stage and flooring upgrades in the Fielding Stage area.


Finger Lakes Regional Development Council Co-Chairs Wegmans Food Markets CEO Danny Wegman and Monroe Community College President Anne Kress said, “Through Governor Cuomo’s successful Regional Economic Development Council program, we were able to support the transformation of this facility into a 21st century performing arts and cultural center. The preservation of this venue will allow for an enhanced live theatre experience for the thousands of patrons who visit Geva each year. Because of this renovation, the theatre will continue to be a key contributor to the overall economic vitality of Rochester.”


The Finger Lakes Regional Economic Development Council, through Empire State Development (ESD), provided Geva with financial aid to help with the downtown theatre’s extreme makeover. That assistance included $150,000 which was used for HVAC upgrades and other facility improvements. Overall, New York State has supported Geva Theatre Center with this project and others with more than $800,000 in financial assistance through the Consolidated Funding Application process (CFA).


Assembly Majority Leader Joseph D. Morelle said: “The Geva building has served as a landmark establishment in downtown Rochester for more than a century, and I am thrilled to see this restoration showcase its rich history and beauty. I am proud to have been able to secure funds to support this project and enhance Rochester’s vibrant arts community. Thank you to Empire State Development and my colleagues on the Regional Economic Development Council for their continued commitment to revitalizing our downtown economy.”


State Senator Joe Robach said, “Geva Theatre is a cornerstone of Rochester’s arts and entertainment industry, and plays a critical role in the downtown Rochester economy by attracting thousands of people every year. We can ensure the continued success of Geva and the preservation of this historic building thanks in part to funding from the Finger Lakes Regional Economic Development Council and the commitment its members.”


Geva Theatre Center Artistic Director Mark Cuddy said, “The State of New York and Empire State Development have been crucial partners in this magnificent renovation of our historic facility. Opened in 1868 as a New York Arsenal, it has served the Rochester region for close to 150 years.”


Geva Theatre Center is Rochester’s flagship theatre company and the most attended regional theatre in New York State. Founded in 1972, Geva serves up to 160,000 patrons annually, including more than 16,000 students.


Geva Theatre Center kicks off its 2016-17 new season October 4th with “A Funny Thing Happened On The Way To The Forum”. Tickets are on sale now.


For more information on Geva Theatre Center click: here


Accelerating Finger Lakes Forward


Today's announcement complements “Finger Lakes Forward,” the region’s comprehensive blueprint to generate robust economic growth and community development. The State has already invested more than $3.4 billion in the region since 2012 to lay the groundwork for the plan – investing in key industries including photonics, agriculture‎ and food production, and advanced manufacturing. Today, unemployment is down to the lowest levels since before the Great Recession; personal and corporate income taxes are down; and businesses are choosing places like Rochester, Batavia and Canandaigua as a destination to grow and invest in.


Now, the region is accelerating Finger Lakes Forward with a $500 million State investment through the Upstate Revitalization Initiative, announced by Governor Cuomo in December 2015. The State’s $500 million investment will incentivize private business to invest well over $2.5 billion – and the region’s plan, as submitted, projects up to 8,200 new jobs. More information is available here.​


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